Three Types of Business People Who Need to Write a Book
By Best Selling Author Alinka Rutkowka
There’s no better business card for a professional than a book.
Because a book is the ultimate proof that you’re an expert, that you’re an authority and that you have deep expertise people can benefit from.
But… does every professional need to write a book?
When you don’t need to generate more leads, convert them into buyers, get speaking gigs, increase your visibility authority and leave a legacy, then you don’t need a book.
So who are the business people who do need to write a book?
I identified three types which I discuss in detail in my newest release, Write and Grow Rich.
They are communicators, marketers and transformers.
Communicators are people who thrive when they can put themselves out there and share their expertise.
Take Marc Guberti, a young entrepreneur and influencer with a 500,000 social media following. Marc’s motto is “The more I know, the more I can share.”
When I asked him about the key factors in his success, he replied,
The key factors to my success have been my continuous desire to boost my productivity, creating great content, learning as much as I can, and expanding my network. Boosting my productivity allows me to accomplish the same results in a shorter period of time. This gives me additional time to pursue other projects, such as a book or a training course that I want to promote in an upcoming book. One of the best decisions I made for my productivity was delegating more tasks in my business. Delegating tasks like book formatting, cover design, social media management and various other tasks has opened up so much time. To this day, I continue looking for tasks that can be delegated and hiring people to address those tasks.
If you are a communicator, you need content and a book is the ultimate content you can provide for your audience.
Marketers market. They have great content but they also have a deep understanding that nobody will find them unless they market it.
One of my favorite examples is Derek Doepker.
Derek started in valet parking but then switched gears and became a seven-time No.1 bestselling author in fitness and personal development.
Now he shares those processes with thousands of authors through workshops, courses and retreats, empowering them to turn their passion for writing into a thriving business.
When I asked Derek about his key to this outstanding success he said,
In addition to the entrepreneurial mindset, there’s one key skill I learned just prior to having my first No.1 bestselling book. It was the missing link that helped me make my breakthrough. It was the skill of influence. By learning how to influence readers to want to read my book and compel people to share the book, I was able to go from being a no-name author with barely any following to a bestselling author. This skill of influence ties into another key — collaboration. I don’t see other authors as competitors, but rather as potential collaborators. The ultimate question isn’t “What can I do?” but rather “What can we do?”. By focusing on leveraging relationships, I was able to reach a lot more people with a lot less effort.
If you are a marketer, you need to collaborate with other influencers and a book is one of the best ice-breakers in that department.
Transformers transform the status quo and the world around them.
One of my favorite transformers, Christine Kloser, even runs transformational events for her target audience.
Christine was able to transform the lives of many people and sell half a million dollars’ worth of coaching and masterminds as a direct result of her writing a book.
When I asked Christine about her best decision as an entrepreneur she said,
As gut-wrenching as the decision was, I chose to shut down that first business I built. I let everything go. I processed a lot of refunds and I was back to ground zero. When you have money, you quickly realize that money isn’t everything and the wrong kind of money can bring a lot of misery into your life. That’s what happened to me. As painful as that decision was, it became the best decision I could possibly have made. I went through months of meditation, prayer, reading, reflection, writing in my journal and figuring out what went wrong. In that difficult period, I created an author’s tool that would change everything! Once I put it into action, it helped me build up my business again, this time to $1.2 million in revenue within a few years, while also being happy about it and loving my work and my clients.
There truly is no better way to lead than to lead by example. By transforming herself first, Christine now continues to transform the lives of her clients.
If you are a transformer, a book is your ultimate business card and marketing tool.
We’ve identified three types of business people who absolutely need a book. But it doesn’t end there.
Bio For Alinka Rutkowska
Alinka Rutkowka has sold more than 80,000 books and she teaches others how they can do the same. She’s helped USA Today bestselling authors, CEOs and movie stars with their book marketing. She created
Her marketing expertise has been featured in Entrepreneur, IBPA, ALLI, Writer’s Digest and many more.
To emulate Alinka’s success, sign up for her free book marketing class at www.authorremake.com and discover the #1 mistake you might be making that’s jeopardizing your author career.
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