Email Marketing is the forefront of digital marketing strategies since the invention of email. Having the ability to control your own traffic is extremely valuable for you and your business as it provides you the opportunity to build an ongoing relationship with either your current customer database, newsletter subscribers or new leads that opt-in to receive further information.
As a business, understanding the lifetime value of your customer empowers email marketing further as it can lead to repeat sales thus increasing your return of Investment (ROI).
To learn more about email marketing go to this article “Email Marketing Basics”